To design a product requires a long time to do research. Research was conducted to obtain products that do have high sales; customer can be accepted and supported by the resources that allow making the product. Planning a mature will make the company the confidence to market their product designs, competitive, and the iconic company that will produce many benefits for the company. But on the contrary, if the research product is not able to follow the market trend is reversed. Product will be rejected by society, low quality and of course the loss will be suffered by the company.