Every business improvement, change and achievement should be clear and easily identifiable. Furthermore it should be understood and implemented by each member with ease. But more important is the need to pay attention to the voice of market and the voice of the customer. As good as any improvement we make, if you do not pay attention to market the product we will not be acceptable to the market. A large company will spread sales to the market, in addition to selling its products also received a response, criticism and input from our customers. Then the data in the form of claim data, criticisms, made in response to customer in file of the Voice of Customer.