Opportunity of interaction with customers should be utilized to the maximum extent possible to know the customer in connection with our products. Are our products already meet the standards required by the customer. Is the product permit in accordance with customer demand and whether there are problems that occur related to our products? To get the answers we need to do an interview with the customer.
Interviews should be conducted systematically and regularly, so data obtained can be used for basic data analysis. Several stages of the interview process can be described as follows: