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Tag: customer complaints

Data Sources for Gathering Voice of Customer

Posted in Improvement, and Lean Six Sigma

Consumer voice to benchmark our product success in penetrating the market. Basically the market demand does not change that, continuitas production, providing fast, production quality and low prices. However, all forms of voice of the customer must still be heard and taken seriously for customer satisfaction.

After all customer satisfaction is the main purpose of a manufacturer. Source data from the consumer / customer can be obtained from anywhere, be it directly or heard from others. Some of the activities of interaction with the customer that can be used as voice of customer data sources are as follows:

What are the Customers Want?

Posted in Improvement, and Lean Six Sigma

Every business improvement, change and achievement should be clear and easily identifiable. Furthermore it should be understood and implemented by each member with ease. But more important is the need to pay attention to the voice of market and the voice of the customer. As good as any improvement we make, if you do not pay attention to market the product we will not be acceptable to the market. A large company will spread sales to the market, in addition to selling its products also received a response, criticism and input from our customers. Then the data in the form of claim data, criticisms, made in response to customer in file of the Voice of Customer.