Each customer reactions about our products should be addressed to the wise, without the emotional and subject to product improvement. The more votes the more loopholes customer improvement we can do to improve performance and product quality. If you really want to maximize customers reaction to your website you need to employ the use of a web accessibility software to detect potential problems with users accessing your website.
According to the manufacturer experience, there are some voices that can be used as a reference customer in the improvement. And for companies that have not gotten used to anticipate customer reactions to avoid the negative claims of the customer. Thus although the manufacturer is not supposed to run from the reaction of customers, because customers are business associates and partners in making high quality products and widely accepted